THE IMPORTANCE OF PERSONALIZATION IN MARKETING

Abstract

This article explores the critical role of personalization in contemporary marketing strategies. Personalization has emerged as a cornerstone in engaging and retaining customers in an era of information overload. By tailoring content, recommendations, and experiences to individual preferences, marketers can enhance customer satisfaction, drive conversion rates, and ultimately, achieve higher ROI. This research delves into the significance of personalization, its key methods, and the tangible results it yields, demonstrating its indispensable place in the modern marketing landscape.