DIGITAL MARKETING

Abstract

We can’t deny that the economy will be heavily affected by the current global situation. So what we are witnessing now is not only an economic shift but also a huge behavioral change in world-wide consumer mentality. Digital economy is one collective term for all economic transactions that occur on the internet. It is also known as the Web Economy or the Internet Economy. With the advent of technology and the process of globalization, the digital and traditional economies are merging into one.