THE IMPORTANCE OF PERSONALIZATION IN MARKETING

Authors

  • Abdurahmanov Abdulaziz Makhmudovich Student of Economics, Faculty of Economics and Tourism, Termiz State University
  • Ochildiyeva Naima Mengziya qizi Termiz Institute of Agrotechnologies and Innovative Development, 4th Year Student

Keywords:

Personalization; Marketing; Customer Engagement; Tailored Content; ROI (Return on Investment).

Abstract

This article explores the critical role of personalization in contemporary marketing strategies. Personalization has emerged as a cornerstone in engaging and retaining customers in an era of information overload. By tailoring content, recommendations, and experiences to individual preferences, marketers can enhance customer satisfaction, drive conversion rates, and ultimately, achieve higher ROI. This research delves into the significance of personalization, its key methods, and the tangible results it yields, demonstrating its indispensable place in the modern marketing landscape.

Downloads

Published

2023-09-14

Issue

Vol. 20 (2023)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

THE IMPORTANCE OF PERSONALIZATION IN MARKETING. (2023). Uzbek Scholar Journal, 20, 4-7. https://uzbekscholar.com/index.php/uzs/article/view/701