ATTRACTIVE TOURISM

Abstract

Considering the competitiveness of tourism activities in the supply and demand market, the importance of developing and promoting a tourism product will increase significantly. The main task in writing this work is to determine the role of tourism products in the tourism industry and the impact of a properly designed tour package on the creation of a tour operator company and a positive image. The sustainable economic growth of countries, the increase in prosperity, the increase in free time of the population and the strengthening of ties in all areas of activity have significantly expanded the geography of travel and increased the volume of tourist exchange.